How to Make Money Online in Kenya with Google AdSense: A Simple Guide

Many people in Kenya want to make money online. Google AdSense is one of the best ways to do this.

If you have a website, a blog, or a YouTube channel, you can use it. This guide will explain how it works in simple steps.

Think of Google AdSense as a middleman. Its job is to connect advertisers with website owners.

Companies want to advertise their products online. They pay Google to show their ads.

Website owners have space on their sites to show these ads. Google AdSense allows you to use that space to host ads.

When a visitor on your site sees or clicks on an ad, Google receives payment from the advertiser. Google then shares a part of that money with you.

The process is automatic once you set it up.

First, you sign up for a free AdSense account. Google will give you a special code. This code is like a key.

You then place this code on your website or blog. This code allows Google to read your website’s content.

Google’s computers will analyze your content. They will understand what your articles or videos are about.

For example, if you write about farming in Kenya, Google will see that. It will then find ads related to farming, like fertilizer or tractor ads.

These relevant ads will automatically appear on your website. This makes it useful for your readers and more likely to earn you money.

This is the most important part for many beginners. You get paid when visitors take action on the ads.

There are two main ways you earn:

Cost Per Click (CPC): You earn money when a visitor clicks on an ad on your site. The amount per click varies. Some clicks can be Ksh. 10, others can be Ksh. 200 or more. It depends on the advertiser.
Cost Per Mille (CPM): This means “cost per thousand impressions.” You earn money when a visitor sees an ad. You don’t need a click. You get paid a small amount for every 1,000 times the ad is shown on your site.

Google adds up all your earnings from clicks and views.

Google pays you when your earnings reach $100 (about Ksh. 14,000).

You do not need a dollar account. Google can pay you directly to your Kenyan bank account through Wire Transfer or EFT.

You can also get paid through Cheque or Western Union, but bank transfer is the most common and efficient method.

You will need to provide your KRA PIN during setup for tax purposes.

AdSense is not a get-rich-quick scheme. You must follow Google’s rules strictly.

Have Good Content: Your website must have original, useful articles or videos. You cannot copy from other sites.
No Clicking Your Own Ads: This is the biggest rule. Never click ads on your own site. Never ask your friends or family to click them. Google will detect this and ban you forever.
Drive Traffic: You need real visitors. No one will see or click the ads if no one visits your site. Share your content on social media like Facebook and WhatsApp groups to get readers.