TikTok has become a goldmine for content creators in Kenya. What started as a fun lip-sync app has now turned ordinary Kenyans into celebrities, influencers — and even millionaires. So, who are the most followed Kenyan TikTokers, and how do they actually make money?
Let’s dive in.
- Azziad Nasenya (@azziad)
Followers: Over 2 million
Azziad blew up with the viral “Utawezana” dance in 2020. Since then, she has built a solid brand around fashion, beauty, and lifestyle content.
How she makes money:
- Brand deals with Safaricom, Fanta, and Nivea
- Sponsored posts
- Acting and hosting gigs
- YouTube monetization
- David Moya (@moyadavid1)
Followers: Over 4 million
Moya David is famous for surprising strangers with flowers and dances. His emotional, feel-good content has made him a global name.
How he makes money:
- Paid surprise packages (clients book him to surprise loved ones)
- Brand promotions
- Event appearances
- Merchandise sales (Moya Surprise)
- Dennis Ombachi (@theroamingchef)
Followers: Over 1 million
Known for his cooking videos and “Done!” catchphrase, Dennis is a former rugby player turned chef. His silent, clean edits are addictively satisfying.
How he makes money:
- Sponsored content (food brands, kitchenware)
- Recipe partnerships
- YouTube and Instagram reels
- Paid cooking classes/events
- Njoki Murira (@njokimurira)
Followers: Over 2 million
Njoki is popular for her dance videos, vibrant personality, and natural beauty. She mainly posts in rural settings, which adds authenticity.
How she makes money:
- Brand promotions (mainly fashion and cosmetics)
- Affiliate marketing
- TikTok Live gifts
- Influencer appearances
- Kelvin Kinuthia (@kelvinkinuthia1)
Followers: Over 1.5 million
Kinuthia is well-known for his bold fashion sense and gender-bending skits. His fans love his confidence and humor.
How he makes money:
- Brand collaborations (beauty, skincare, betting apps)
- YouTube channel
- TikTok Live and in-app gifts
- Media features and influencer deals
So, How Do TikTokers in Kenya Make Money?
Kenyan TikTokers earn through several channels:
✅ Brand Deals – Paid promotions for products and services
✅ TikTok Creator Fund – Limited in Kenya, but some still access it via agencies
✅ Live Gifts – Fans send virtual gifts during live sessions, which convert into money
✅ Cross-Platform Monetization – YouTube, Instagram, and even podcasts
✅ Merch & Services – Selling products, classes, or customized services
Final Thoughts
TikTok is no longer just for fun — it’s serious business. If you’re consistent, creative, and know how to build a brand, you too can join the list of Kenya’s top influencers.
Want to grow your TikTok and start earning? Maybe your name will be on this list next year.
