Kenyan gospel musician Mali Safi Chito has expressed deep disappointment after her latest song managed to attract only 6,000 views on YouTube in a month. This stark contrast to her previous success with the viral hit “Mali Safi Chito” has left many wondering what went wrong. Chito, once celebrated for her unique style and powerful messages, now finds herself grappling with waning popularity and support from her fanbase.
The decline in engagement can be traced back to several controversial incidents involving the singer. Months ago, after riding the wave of her initial success, Chito lashed out at her fans, insulting those who offered advice and declaring that she didn’t need anyone’s input. Furthermore, she demanded that DJs stop using her songs for entertainment purposes without her explicit permission. These outbursts alienated a significant portion of her audience, leading to widespread backlash and a drop in her popularity.
Kenyans, who once flocked to her videos and celebrated her music, reacted strongly to her perceived arrogance and lack of gratitude. The public’s anger manifested in a boycott of her new releases, as evidenced by the poor performance of her latest song on YouTube. Despite being a prominent figure in the gospel music scene, Chito’s recent behavior has overshadowed her musical talents, resulting in a stark decline in her online presence.
The situation serves as a stark reminder of the importance of maintaining a positive relationship with one’s audience. In the age of social media, where fan engagement directly influences an artist’s success, Mali Safi Chito’s experience underscores the potential repercussions of disregarding fan support and feedback. As she navigates this challenging period, it remains to be seen whether Chito can rebuild her reputation and reconnect with her once-loyal fanbase.
